ARM reported its quarterly earnings yesterday, and the company made some intriguing statements when asked about the chances of Windows 8 tablets when compared to the underwhelming performance of Android tablets thus far. CEO Warren East believes that Microsoft has a leg up in awareness and familiarity over Android, and that the company can leverage that awareness to be successful with Windows 8 on tablets. East specifically cited the ubiquity of Windows, saying that "consumers are very familiar with Microsoft and very familiar with Windows and they're less familiar with an Android environment. So I think Microsoft has an awareness advantage with consumers that the Android folks didn't have." His argument may have merit, but it hasn't...
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ARM reported its quarterly earnings yesterday, and the company made some intriguing statements when asked about the chances of Windows 8 tablets when compared to the underwhelming performance of Android tablets thus far. CEO Warren East believes that Microsoft has a leg up in awareness and familiarity over Android, and that the company can leverage that awareness to be successful with Windows 8 on tablets. East specifically cited the ubiquity of Windows, saying that "consumers are very familiar with Microsoft and very familiar with Windows and they're less familiar with an Android environment. So I think Microsoft has an awareness advantage with consumers that the Android folks didn't have." His argument may have merit, but it hasn't...



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